Culture Metrics Program

(Level 2 –
Value Creation)

Are you enabling them to make a difference?

Richard Branson famously said: “Take care of your employees, they will take care of your business. That’s as simple as that. Healthy, engaged employees are your top competitive advantage.”

Numerous studies prove the many benefits of high employee engagement and wellbeing, from improved productivity and profitability to lower absenteeism and staff turnover. However, if the concept is easy to grasp, it appears pretty complex to implement, as a 2023 worldwide survey from the Gallup organisation reported that only 23% of employees feel engaged at work.

And while fostering employee engagement and wellbeing is an everyday effort, an essential first step is to know where you and your business stand. Matt and his team developed a proprietary method to survey employees across eight key metrics, including employee engagement to measure the health of your workforce and gather essential feedback on what is working and what should be improved. With advanced quantitative and qualitative data analysis, Matt then provides unique insights and shed lights on key parts of the business, allowing massive progress (and sometimes course correction) in a short period of time.

Successful Relationships

I’ve experienced a profound transformation

“Since engaging with Matt Joy at Invigour, I’ve experienced a profound transformation in my professional clarity and personal growth as a founder. After selling my business, I was at a crossroads, unsure of the next step. Matt brought structure to ambiguity, guiding me through strategic planning and introducing thought leadership frameworks that reshaped my perspective. His ability to distill complex ideas into actionable pathways was invaluable.

Through our work together, I’ve developed as a leader, sharpened my vision, and gained clarity on where I want to take my impact next. His support has been both practical and deeply empowering. Matt is more than a strategist; he’s a trusted advisor who genuinely invests in your success. I’m grateful for the journey we’ve shared and would recommend him wholeheartedly to any founder or leader seeking clarity, growth, and meaningful transformation.”

  • Garry Andrews
  • Managing Director at ContractAustralia
He shaped our future business with clarity and purpose

“In just 45 days, Matt Joy has become an invaluable part of the CredsVault team, offering an unparalleled blend of structure, governance, and inspiring leadership guidance. His detailed framework approach seamlessly integrates precision and strategic foresight with warmth, empathy and speed, to enable us to shape our future business with clarity and purpose.

His contribution goes beyond immediate challenges, providing new business introductions and a vast network for business development and capital raising. He guided us through a comprehensive 10-year BHAG formation, allowing deeper team future engagement and strategic refinement.

Matt isn’t just a mentor; he is a genuine team member who selflessly devotes time beyond regular hours, in the trenches with us, and his mentorship has been pivotal as I’ve navigated new leadership challenges as CEO. In less than two months, Matt has established himself as a trusted advisor and friend, and I eagerly anticipate our continued collaboration in creating the future together.”

  • Paige Pearson
  • CEO at Creds Vault
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Program Overview

People are the core of your business, and as such, they should be a focal point of leaders aiming to grow and improve the valuation of their business.

Matt and his team offer a unique approach to assessing the current situation across 8 different metrics: employee engagement and satisfaction, downward and upward communication effectiveness, psychological safety, vision—values—goals understanding. They also gather direct feedback from employees on several business aspects, from strategy to day-to-day operations.

Once the qualitative and quantitative data are analysed and compiled in an exhaustive report, Matt engages with the founders to present the findings and offer recommendations for corrective or fostering actions, enabling the company to evolve and reach new heights.

Program Key Steps

1

Matt and his team, through or on behalf of founders, will engage with employees, searching an anonymous employee survey – usually completed in 20 to 30 min (25+ Likert Scale Questions, and 10+ qualitative questions).

2

Matt’s team, under his guidance, analyses and compiles a complete employee survey report, including breakdown and insights from the aggregated data and feedback.

3

Matt presents the survey results and reports and discusses his recommendations for corrective and fostering activities with founders/SLT members to develop employee engagement and satisfaction.

Program Outcomes

Culture metrics program commonly provides the following outcomes:

  • Develop alignment at all levels by ensuring common understanding of the vision, values and overall goals of the organisation.
  • Gain insights into employee engagement, enabling strategies to boost motivation and productivity.
  • Create an environment where employees feel safe and rewarded for voicing both their concerns and ideas, promoting meritocracy and innovation.
  • Enable leaders to demonstrate that employee opinions matter, fostering a positive and proactive workplace culture.
  • Improve downward and upward communication, adjusting frequency, channel, and other processes.
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What Founders say about Matt

Capital raising, scaling, readying for sale and maximising value

“I remember meeting Matt for the first time at CUB Business Club and he lights up a room with his energy and passion.

I was looking for advice, mentoring and guidance in regards to capital raising, scaling a business, readying it for a sale and maximising value, and Matt delivered in spades.

His incredible knowledge, experience and ability to communicate even advanced ideas in digestible and workable pieces is extraordinary. He helped guide my businesses to a successful capital raise and now continues to help scale it.

I now consider Matt a good friend and colleague and I’d absolutely recommend Matt to anyone looking for business advise especially in the growth, scaling and selling phases.”

  • Peter Heery
  • Owner at Cascade Studios
Matt helped me add millions of dollars of value to the business.

“Matt’s experience in corporate, business optimisation and NLP/ EQ greatly assisted in resolving both shareholder and team issues, and in completing a transaction his pitching, negotiation and contract skills helped me add millions of dollars of value to the business.

His real world experience from scaling businesses and preparing them for a successful exit was a particular stand out to me. I was in the process of deciding whether it was viable to sell, and after working with Matt on preparing my businesses for a successful transaction it was evident that I had found someone who could assist me in navigating through the complexities of a potential sale.

I would recommend Matt to any business owner needing assistance with growing and scaling a business, strategy formulation, deal preparation and negotiation as well as preparing for a successful exit. ”

  • Julian Grasso
  • Managing Director at 30XY Group
Working with Matt has been nothing short of transformational

“Working with Matt Joy has been nothing short of transformational for my companies and his profound business acumen, coupled with his dynamic energy, truly sets him apart. His understanding of investor communications and his ability to refine our pitch strategy have empowered us to lead investors with exceptional clarity and impact. His techniques in frame control and negotiation not only enhanced our presentations but also strengthened us to fully take the lead in both internal team and investor relations in less than 30 days.

Matt is a pivotal strategic advisor and has helped us to transform concepts into actionable strategies fast. His guidance instils a strong sense of confidence that our business is in excellent hands from an advisory perspective. If you’re looking for expertise that combines hard-earned industry knowledge with transformative foresight, Matt Joy is your foremost ally in the journey to market leadership.”

  • Nicholas Robert Alderdice
  • Co-founder and CEO at LearningVault
A standout advisor committed to his clients' success

“Working with Matt Joy has been a game-changer for Dominion.Build. From our first meeting, I was struck by Matt’s clarity and depth of experience. His ability to distil complex ideas into actionable strategies for M&A and business building is unparalleled. Not only does he possess a considerable breadth of knowledge, but Matt also simplifies the transition from philosophical concepts to practical execution.

Throughout our collaboration, his approach of understanding before executing was evident, and it ensured that my expectations were not only met but exceeded. Matt’s directness, coupled with his articulate and knowledgeable manner, makes him a standout advisor. His dedication to fostering support and his engaging physical delivery create a dynamic and fruitful working relationship.

I have no doubt that anyone looking to refine their business strategy and/ or de-risk or optimise a deal transaction would greatly benefit from Matt’s expertise. He’s not a consultant; he’s a partner committed to his clients’ success.”

  • Seamus H.K.King
  • Director at Dominion.Build
Adding millions to the sale price

“I have had the utmost pleasure over the last few years on working with Matt for mutual clients with his work on preparing companies for rapid growth and sale.

Matt has an incredible mix of business experience, knowledge, empathy and coaching skills that provide business owners with immeasurable comfort and guidance during their all so important journey.

Matt fills a gap that traditional corporate financiers, accountants and lawyers do not cater for and the results he provides are, in my view, not only many hundreds of thousands more dollars or even millions more on the sale price but also the confidence that the businesses will be in the best shape possible to maximise the chances of the sale transaction completing.”

  • Paul Miller
  • Partner at Deutsch Miller
Matt guided us through all of this with empathy, insight, wisdom, charisma, tact

“IIMBE engaged with Matt and Invigour during a pivotal time in our growth. Due to a rapidly expanding client base and all the stresses and strains that brings, as we went from start up mode to an established, mature business.

Matt guided us through all of this with empathy, insight, wisdom, charisma, tact and challenged us to move forward with confidence.

Matt supported IIMBE with not only direction but he brought invaluable processes and tools to support the development of a concise, staged implementation path that was perfect for our stage of growth.

I would highly recommend Matt to any organisation seeking to go to the next level. We will continue to work with Matt over the coming years and value his advice enormously.”

  • Steve Appleby
  • Managing Director at IIMBE
Expert in structure, governance, growth, and scale

“I had the pleasure of working with Matt on a project to review, modernise and provide recommendations in relation to governance, structure and its related documentation framework.

Effectively blending legal and commercial aspects – his ability to approach complex problems with fresh and creative angles was truly impressive, with a level of thoroughness that brought immense value to our project. What also sets him apart is not just his dedication but also his genuine concern for the individuals involved. He takes time to get to know the people he works with, understanding their personal as well as professional needs.

I am grateful for the positive impact he had on our project, and I wholeheartedly recommend Matt to anyone seeking to calibrate their business for structure, governance, growth, and scale. His expertise, innovative thinking, and genuine care for people make him an invaluable asset in achieving organisational success, as does his extensive network of top-of-market resources and contacts.”

  • Stephen Clout
  • CEO at Ardea Investment Management
Matt was incredible in his approach to achieve so much in only two workshops

“We needed to (re)align on our purpose, commit to a revised organisational structure to help us lead a path to growth and investment, and gain an understanding where the shareholders should invest their time and energy to be more ‘founder inspired; not founder led’.

Matt was incredible in his approach to achieve all the above in only two workshops over a limited time. He was able to get to the heart of our anchors that held us back, help setting the business up for future success, and based on our personality types and capabilities – where the shareholders needed to play to their strengths. We developed a bespoke governance model, a new operating blueprint enabling more efficient decisions making, and a clearer accountability framework built for scale.

I can’t thank Matt enough for his wealth of experience, tenacity in driving the right outcomes, and emotional intelligence to get the shareholders to have tough but respectful conversations and get us united for the future of our business at scale.”

  • Kelvin Dart
  • Managing Director at Bound Interactive
Matt has made an indelible imprint on my life, and I cannot recommend him highly enough

“Matt possesses an incredible combination of talents. His understanding of the world of business is unmatched and his ability to solve challenges that others would deem impossible is truly remarkable. He always brings a new perspective that others hadn’t considered and will cut straight to the core of what needs to be done, and why.

But beyond his impeccable business sense, Matt is also a people person. He builds trust quickly and long-term, meaningful connections soon follow. He’s empathetic and really listens – even to the things that aren’t said out loud. It’s what makes him such an effective leader and a wonderful shepherd for those on their journey through the business world.

Matt has made an indelible imprint on my life, and I cannot recommend him highly enough.”

  • Michael Laps
  • Founder at Yoghurt Digital
He redefines service by going the extra mile

“We brought Matt in before the Corporate Advisors, to not only help us to select them though a tender, but to primarily to assess and develop our readiness.

For me the major differentiator was on the strategic plan communication, readiness health check and the mindset required for the process.

Matt offers practical guidance and real life experience to deal with the various steps ahead of and through the deal.”

  • Pedro Carrilho
  • Managing Director & Founder of PhoenixDX
His engaging, challenging, and articulate approach makes it a great experience to work together

“I engaged Matt as a business coach and got way more than I expected.

Matt helped tailor my approach to business pitching, deal structuring, de-risking raises, public speaking, EQ Comms, and performance management and introduced me to a range of influences and people to support me.

His engaging, challenging, and articulate approach makes it a great experience to work together, and I’d highly recommend working with him if you get the opportunity.”

  • Michael Burford
  • Executive Director at Urban Pulse
His depth of experience and vast networks provide any organisation with significant value

“Matt is an incredibly valuable asset to any company looking to define a clear growth strategy.

His depth of experience and vast networks provide any organisation with significant value.

I’d highly recommend him for any growing business.”

  • Jack Delosa
  • Founder, Chairman & Executive Director of The Entourage
I cannot recommend him more highly

“I like to be sharp and to the point for my recommendation for Matt Joy. The service offered by Matthew via his company Invigour is brilliant. If you are on the fence (or never considered the value of a consultant to add value) then I would like to change your mind.

Some people do their job well. There are then types of people who do their job well and invest emotion, pride and friendship into their work. Matt is the latter.

Matt has injected knowledge and directly and indirectly identified gaps in my business. He has also injected enthusiasm into my mindset.

I cannot recommend him more highly.”

  • Charles Liu
  • Director of Swift Insurance, Owner of Cubic Promote
Matt challenged us to raise the bar in our vision and execution

“Matt has my highest recommendations to anyone who owns their own business… no matter what stage you are on your journey.

We met 6 months ago when our company was little more than an idea. Since then he has given us invaluable and clear advice on how we can strengthen our foundations and has challenged us raise the bar in our vision and execution.

Above this, and more importantly, Matt listens and is interested to learn about us and our story. He is an absolute pleasure to work with, and someone I am now proud to call a friend.”

  • Cassandra Sasso
  • Chief Executive Officer at Wander
We achieved a huge amount of work in a fraction of the time

“Through our shared membership at CUB, I met Matt and was immediately impressed with his intelligence, expertise, and considered approach to any discussion. Our conversation quickly progressed to realise that Matt had the skills, expertise and ability to help guide and coach me through a pivotal business and personal transition.

Most valuable was his ability to listen deeply, question intelligently, filter, consolidate and playback the thinking and insights to ensure alignment was unparalleled. It meant that we achieved a huge amount of work in a fraction of the time, but more importantly, we went deeper and more expansively into what makes me tick and what is worthy of my future energy and endeavours.”

  • Darren Wooley
  • Founder & Global CEO at Trinity P3 Global Marketing Management Consultants
He takes the time to understand you and your business

“Matt has made such a difference to my work and personal life in such a short amount of time!

He embodies the ideas that he teaches, so it just feels so natural.

He takes the time to understand you and your business and provides well considered answers to any questions.

The depth of knowledge is amazing and he’s a pleasure to spend time with.“

  • Louis Keating
  • Managing Director at White Box
His skills are numerous such as in strategy, negotiation and business scaling

“I knew Matt through one of my business colleagues, and met him at a conference. We started working together shortly after and from the start he made an impact. His skills are numerous such as in strategy, negotiation and business scaling. Personally he became a close friend and trusted advisor fast, providing an invaluable check and balance which I believe is essential for any CEO.

His role and experience with us ranged from winning new business, strategy through to international investor negotiations, as well being a friend and a coach / mentor.

Given his clear results and proven relationship with me I would have no hesitation in recommending him to any company looking for fast growth, strategy, investment or exit. Or if you just need a coach.“

  • Eddie Cetin
  • Founder and Chairman at Agentbox
A shot of Vitamin Awesome

“My mentoring experience with Matt was like receiving a shot of vitamin ‘awesome’.

Matt brings ‘heart-to-heart’ communication and a generous spirit as the perfect sounding board for ideas.

Matt comes to the party with an array of start-up tools, resources, expert advice and a network of contacts to develop areas of the business that have shaped aupairtribe’s foundation.”

  • Megan Gale
  • International Training and Development Manager at Servcorp
A mixture of rigorous action and gentle action

“Unlike any one I have ever worked with or worked for Matt quite simply gets the best out of you.

His experience and knowledge instantly make you feel like you have grown 10 years in a month. A mixture of rigorous action and gentle love make Matt more than just a coach, but a mentor and a friend.

His value goes past what he knows, it’s his willingness to serve and provide immense value to anyone in need.

My coaching and vocational experience with Matt quite simply been transformational and has left me aspiring for more each day.“

  • Ben Skelton
  • Business Strategist at The Social Producers
No-nonsense masterful business coach, and a compassionate human being

“Working with Matt allowed me to create the business I really wanted. It was demanding work, pulling my vague dreams into a structured plan of action. Many times I was challenged by my own sense of inadequacy,

Matt proved to be both a no-nonsense masterful business coach, and a compassionate human being.

He took me through step by step from grand vision into practical tasks. It was like an amazing journey into my own creative ability. He also connected me to high quality people in his network who I am now happily partnering with.

To your continued success, I say work with Matt! Invigourate!”

  • Julian Noel
  • Founder of Shine

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